For Call of Duty’s annual showcase NEXT, I helped produce creative assets, build out the showfloor experience, and managed social/digital marketing.

Going into Xbox’s annual Games Showcase, I built out the social/digital calendar and managed live content deployment as the event played out.

Teasers, easter eggs, and never-before seen Black Ops 6 intel were hidden within an interactive digital CRT television, driving fans to spread the message across threads and social feeds everywhere.

To celebrate the launch of Grounded, we worked with YouTuber Austin Evans to build a fully functional PC into a pile of scrap including a real “Etch-A-Sketch”.

We partnered with friendly TikTok superstar Doctor Waffle to show the easy, reliability, and Wi-Fi square footage AT&T Fiber provides.

I partnered with the team behind Amazon’s “The Boys” to write and produce a press conference where Black Noir (silently, of course) announced that the anti-hero series was coming to Call of Duty.

In the weeks and months leading up to the release of the Xbox Series X | S, I wrote concepts for posts to support the launch and developed copy to accompany its associated advertising efforts.

To celebrate the Fallout franchise coming to Call of Duty, we took over the massive 100Thieves compound in Los Angeles and transformed it into Vault 141.

To reveal the main villain for Call of Duty: Modern Warfare III, we launched an SMS campaign where fans could text with the game’s big bad and receive exclusive content by sending the right messages.

To help launch Call of Duty’s “The Haunting”, we brought real streamers into a “playtest” that was actually a setup for a hidden camera jumpscare bonanza.

Yes, you read that right. To keep players full during long gaming sessions, we sent them pizzas using real, flying drones.

I wrote and produced this spot advertising Guardians of the Galaxy launching on PC Game Pass. Fans could enter a giveaway to win their very own retro-fied cassette player.